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Voting intention

UK auto rankings 2026

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Anti-ageing report 2026

US-Iran conflict

How we conduct VI polls

Competitor monitoring

Audience activation

/Research Reality

Voting intention

UK auto rankings 2026

Launch a survey

Anti-ageing report 2026

US-Iran conflict

How we conduct VI polls

Competitor monitoring

Audience activation

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HealthHealth

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SocietySociety

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Final YouGov MRP of the 2026 Holyrood election shows the SNP falling short of a majority

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Final YouGov MRP of the 2026 Senedd election shows Plaid Cymru on course to be the largest party

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Government approval

Research surveys

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Voting intention

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

David Attenborough

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Who do you think poses a greater threat to the UK: Donald Trump or Vladimir Putin?

Negativity towards Zack Polanski spikes following critical retweet of Golders Green police

Should Canada be allowed to join the European Union?

Where does political opinion stand in Wales, ahead of the 2026 Senedd election?

Europeans say national governments and EU handling energy prices badly

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[UK webinar] Who’s flying high? A look at the airlines winning across the UK

UK auto rankings 2026: Driving brand preference

The year, wrapped: How do consumers really feel about annual recaps from brands?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

[On-demand UK webinar] UK's favourite auto brands: Who attracts attention, and who earns loyalty?

[On-demand UK webinar] Insights without the team: Market research 101

UK Biggest Brand Movers - April 2026

UK Advertisers of the Month 2026

Best bites 2026: UK quick service restaurant rankings

[On-demand UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze

[On-demand UK webinar] The UK’s best QSR brands: who’s winning in 2026

View all agency content

UK auto rankings 2026: Driving brand preference

April 2026: Household finance measures plunge as consumer confidence falls for the second month in a row

How important is a brand's stance on wider issues in in society to Brits?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Energy & utilities

1.Octopus Energy44%
2.British Gas37%
3.EDF Energy32%
4.M&S Energy26%
5.Green Energy UK26%

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Do Brits shop for gifts online or in store?

Where you live, which of the below comes closest to what you would consider to be a "reasonable price" at the pub for an alcoholic drink that comes in pints, e.g. beer or cider?

Sephora’s return to the UK is resonating with male consumers

Crufts “controversy” boosts visibility but weakens sentiment for The Royal Kennel Club

Holland & Barrett ad awareness rises following ‘Back Your Body’ campaign launch

Getting by or getting ahead? Great Britain debt, savings and investment report 2026

View all consumer content

Will AI replace traditional software tools for small businesses in the UK?

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

How Brits manage their money

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Business figures

1.Alan Sugar46%
2.Richard Branson45%
3.Bill Gates40%
4.Deborah Meaden38%
5.Mark Zuckerberg33%

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How Brits feel about the banking industry

Would you support or oppose capping the maximum wage for bosses in a company at no more than 10 times higher than the lowest wage in that company?

As Gap partners with Victoria Beckham, how does the mid-market retailer compare to premium clothing brands?

Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed

Can stablecoins find an audience in the UK?

UK financial outlook 2026: Consumer spending trends, budgeting habits and financial expectations

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Losing the plot: Should streaming services cater to second screeners?

How short-form video on social media is impacting TV viewership in 2026

How often Brits go to the theatre and musicals

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Most streamed TV shows in the UK 2026

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How important is arts and creative industries to the British economy?

Do you prefer hardback or paperback books?

AI in streaming entertainment: UK audiences want assistance, but not AI-generated content

YouGov Behavioral: Viewership Trends by UK Political Party

What is Britain’s favourite romcom?

YouGov Behavioral: Top Film & TV (US & UK, January 2026)

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Seen or sidelined: Do women aged 50+ feel catered to by today’s fashion and beauty brands?

Seven in ten NHS workers say the health service is poorly prepared for another pandemic

The NHS vs European Healthcare

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Health & beauty brands

1.Colgate81%
2.Boots80%
3.Vaseline78%
4.NHS78%
5.Superdrug76%

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How the government is handling the issue of health in the UK

If money were not an issue, would you be willing or unwilling to hire a person to clean your home on a regular basis?

Forever young? Great Britain anti-ageing report 2026

Mother’s Day 2026: The beauty brands winning over UK mums

Cancer Research UK retains top spot in YouGov’s 2026 Charity Rankings

[On-demand UK webinar] Understanding the new health and wellbeing consumer

View all health content

Negativity towards Zack Polanski spikes following critical retweet of Golders Green police

Final YouGov MRP of the 2026 Holyrood election shows the SNP falling short of a majority

Government approval

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Politicians & political figures

1.Andy Burnham35%
2.David Frost34%
3.Nigel Farage29%
4.Laura Trott27%
5.Angela Rayner24%

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Voting intention

If the Labour party replaces Keir Starmer as prime minister and party leader, do you think there should or should not be a general election?

Voting intention, 4-5 May 2026: Ref 25%, Lab 18%, Con 17%, Grn 15%, LD 14%

Final YouGov MRP of the 2026 Senedd election shows Plaid Cymru on course to be the largest party

How popular are national leaders in Europe? April 2026

How popular is Donald Trump in Europe? April 2026

View all politics and current affairs content

Most Europeans in six countries support banning social media for under-16s

How do Britons feel about going to the Moon?

Britain's mood, measured weekly

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Gambling & betting brands

1.National Lottery59%
2.EuroMillions57%
3.People's Postcode Lottery37%
4.The Health Lottery34%
5.Ladbrokes28%

United States of America

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Government approval

If you could only have one in your house, would you prefer to have a dishwasher or a tumble dryer?

Britons increasingly negative about the United States’ impact on the world

How do Scots feel about the abolished “not proven” verdict?

Do Britons support reparations for the slave trade in principle?

By 49% to 33%, Britons say King Charles should cancel official visit to USA

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Participation drives visibility: What Piastri’s absence means for Mastercard at the F1 Australian Grand Prix

Arsenal or Man City may be the 2025/26 Premier League Champions – but they aren’t the healthiest brands in top-flight football

Which sports Brits play

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Paralympic GB63%
2.Team GB62%
3.England National Football Team56%
4.Great Britain Athletics Team54%
5.England National Rugby Union Sevens Team54%

England National Football Team

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Which sports Brits follow (watch live or support a team)

Which of the following do you think should win BBC Sports Personality of the Year this year?

FIFA World Cup 2026 global brand handbook

A warm reception for the 2026 Winter Olympics

2026 Winter Olympics UK audience statistics and sponsor recall: What YouGov data reveals

Six Nations adjusts its coverage and scheduling – what did the fans think?

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The year, wrapped: How do consumers really feel about annual recaps from brands?

Apps versus SMS: Why Brits use different messaging services

How optimistic or pessimistic are Brits about the influence of the internet on society?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

Consumer electronics brands

1.Duracell72%
2.Microsoft70%
3.Philips70%
4.Nintendo64%
5.Canon64%

X (formerly known as Twitter)

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How social media has affected the mental health of Brits

Would you support or oppose the construction of an AI data centre in your local area?

How Brits communicate in 2026: Messaging dominates while AI use is emerging

How are Britons using AI at work?

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

[On demand UK webinar] AI-conducted interviews: A new approach to brand tracking

View all technology content

[UK webinar] Who’s flying high? A look at the airlines winning across the UK

The Iran war and travel: How consumer sentiment towards Dubai, Israel, Turkey, and the United States has been affected since the start of the conflict

What type of accommodation do Brits stay in when on holiday?

Brand health tracking

YouGov will put your brand in context with accuracy: how people think about it, where they see it, why they believe in it.

1.Premier Inn60%
2.Travelodge58%
3.Savoy Hotel51%
4.Walt Disney Parks and Resorts49%
5.Holiday Inn49%

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How many days holiday Brits take

Would you support or oppose the government creating a national database of disruptive airline passengers in order to ban them from all flights?

Best brand rankings: Why Toyota is a global automotive powerhouse in 2026

UK car buyers divided on car features: minimalists vs luxury seekers

Commercial vehicle owners are concentrated among the UK’s highest-mileage drivers

Stagecoach boosts consumer consideration and outperforms other UK bus brands on key metrics

View all travel content

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